RXBAR. Simple good.

Meet RXBAR’s ingredient-focused campaign featuring the tagline “Simple good.” RXBAR’s look is a bit more organic and human, while the tone stays n-line with what consumer’s expect from a folks with “No B.S.” on their packaging.

Hero: 15

More: 15s

Spotify Custom Media

Paid Social

Social posts were designed for small screens, keeping in mind that users often scroll with their devices on mute.

CCO Mike Frease | ACD (Art) Dan Cosgrove | ACD (Copy) Mike Epstein | Art Fayethe Vongsouvanh | Copy Zach Pittman