Corona
Corona Hard Seltzer
To make a splash in the crowded seltzer market, we tapped into Corona’s rich heritage, whose always imported beverages and bold flavors allowed us to play into unique summertime traditions.
Flavor Matchmaker
We built a matchmaker to pair fans with their forever flavor. When matched, they unlocked exclusive Corona Hard Seltzer content, amplifying their experience with AR photo filters, Spotify Playlists, and cocktail recipes.
Cocktail Book
To highlight Corona Hard Seltzer’s flexibility we created a cocktail book featuring classic recipes with a new, carbonated twist.
Peruse the full Book
The Hard Seltzer Hideout
Our Corona Hard Seltzer Hideout offers hard bubble fans an interactive and shareable experience focused on capturing both their attention and tastebuds. The Hideout was created to immerse consumers in a sensorial experience where flavors are brought to life through touch, scent, and engaging visuals inside custom-built shipping containers designed to look washed-ashore in select locations, leveraging Corona’s iconic tagline“Find Your Beach”.
