Corona Hard Seltzer
Corona Hard Seltzer
To make a splash in the crowded seltzer market, we tapped into Corona’s rich heritage, whose always imported beverages and bold flavors allowed us to play into unique summertime traditions.
First our flavor matcher paired fans with their forever flavor
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Then we showed off it’s flexibility by remixing classic cocktails with a carbonated twist
And unlocked exclusive content, amplifying their experience with AR photo filters, Spotify playlists, and recipes.
The Corona Hard Seltzer Hideout offered fans a shareable experience that captured their attention & tastebuds
Designed to bring flavors to life through touch, scent, and engaging visuals inside, the Hideout is made of custom-built shipping containers made to look washed-ashore in select locations, leveraging Corona’s iconic tagline: Find Your Beach.